In addition to educational sessions, architectural tours, special events, and the cutting-edge vendors you’ll find at ArchEx, AIA national is sending Kyle McAdams to interview you on behalf of its repositioning project. The year-long process is exploring the perceptions, beliefs, attitudes, needs, and value of architects. The data will be used to inform the development of a comprehensive plan to advance the position of architects and bolster the national dialogue about their role in society.
The design and marketing firm Pentagram and the association consultant firm LaPlaca Cohen have been hired to help with the effort, which began in March 2012. In CEO Robert Ivy’s words, their research will “filter up through the organization. They’re not telling us what to do. What they’re really doing is active listening.” Their findings will offer a new way to communicate about architecture and the AIA’s role within the profession. Once this message is synthesized, the two firms will investigate what communications channels would best serve to disseminate these messages to target audiences. Their findings will be announced at the 2013 AIA Grassroots conference.
ArchEx is the Society’s annual conference and expo — now celebrating its 25th year — and it takes place Nov. 7–9, 2012, in Richmond. Online registration for ArchEx is open through Oct. 30; register by Sept. 26 to secure the Early Bird rates.
As the health care debate rages on in the public arena, chronic disease and illness are threatening to overwhelm the health care system. The cost of treating diseases like obesity, asthma, diabetes and heart disease is an enormous financial burden on the economy. Most of us recognize that architecture can have an impact on health, but what if it could actually make us healthier? What if it could help prevent disease? Reduce violence? Increase productivity? Architecture Exchange East, the Society’s annual conference and design expo, announces Tye Farrow, an internationally recognized expert in salutogenic design, as the keynote speaker.
For those not familiar, it may be easiest to understand the word salutogenic by first defining its opposite. If pathogenic is disease-causing, then salutogenic is health-causing. Salutogenic design focuses on creating, enhancing and improving physical, mental and social well-being through well designed and planned environments — environments where making healthy, sustainable choices is easy. Farrow, senior partner with the Farrow Partnership, has gained international recognition for the design of public and private sector buildings that enhance health.
The concept of salutogenic design moves beyond conventional notions of sustainability to encompass not just the building’s impact on the environment, but also its impact on users. It becomes another measure of good design. “… we’re no longer going to settle for design that is simply profitable, or efficient, or sustainable, or programmatically compliant, or any of a dozen other measures of design success,” says Ray Pentecost, FAIA, the Society’s Vice President for Professional Excellence, in an interview with Bill Mallard in Architect magazine. “We are going to look for design standards that address and respect public health.” And the idea doesn’t just apply to hospitals, but to the workplace, schools, institutions, and homes. Now that sustainable design has moved from a niche specialty to something expected — even demanded — by clients, Pentecost believes that salutogenic design is the next great wave of theory and practice.
Farrow will present his keynote address at Architecture Exchange East on Thursday, Nov. 8 at Architecture Exchange East in Richmond, Virginia. Watch www.archex.net for information and registration details. The ArchEx Keynote Address is sponsored by Scott Long Construction.
About Tye Farrow
Tye Farrow
Farrow has designed award-winning projects across Canada and around the world. Recently, the Stockholm-based World Congress on Design and Health identified him as a global leader who is making “a significant contribution to health and humanity through the medium of architecture and design.”
His groundbreaking approach to promoting wellness at the Credit Valley Hospital and Thunder Bay Regional Health Sciences Centre in Canada is viewed internationally as setting a new standard for health care design.
His work has been published in the British journals Architectural Review Magazine, AD Architectural Design and HD Hospital Development. He has been designated by The Globe and Mail’s Report on Business magazine as one of Canada’s Top 40 Under 40; recognizing Canada’s “best and brightest.” The Commission for Architecture and the Built Environment (CABE) in the United Kingdom selected Farrow’s design for Credit Valley Hospital as 2007’s Best International Design.
He holds a Bachelor of Architecture degree from the University of Toronto, and a Master of Architecture in Urban Design from Harvard University.
Showcase your strategies, theories, ideas, research and results at the most energetic gathering of architects and construction-industry professional in the mid-Atlantic. Architecture Exchange East is seeking proposals from qualified speakers. Join nearly a thousand design professionals in historic Richmond for the 25th Architecture Exchange East, Nov. 7–9, 2012.
Feedback from prior conferences tells us that attendees want information on the latest developments in the industry. Specific, focused seminars should be proposed that can convey information in one of these formats:
Three- or six-hour workshops
90-minute or three-hour seminar presentations
Keep in mind that we are looking for sessions that are interesting, relevant to an audience of architects, and reflect current or emerging practice. To propose an offering, please complete the required Presentation Information Form and submit it to us by Friday, April 27, 2012. Your proposal will be reviewed by the Program Advisory Group and you will be notified if your proposal has been accepted.
Tell us about your presentation. Be prepared to include:
A description of your workshop
Your presentation format
Audience level (introductory, intermediate or advanced)
Your presentation style
Main learning objectives
A short biography for you and for any co-presenters along with any recommended reading
Submit your presentation proposal online at www.archex.net.
Mark your calendar for Nov.7–9, 2012, for the 25th Architecture Exchange East.
Registration for the mid-Atlantic’s largest conference and expo for architects is now open. Early bird rates are available for only a short time, so register now to secure the discounted registration rate.
Architecture Exchange East, Nov. 2-4, 2011, in historic Richmond, Va., features over 60 educational sessions, spectacular behind-the-scenes architectural tours, engaging special events, and over 125 vendors in the ArchEx Exhibit Hall. Download the registration brochure.
Architecture Exchange East, featuring Keynote Speaker Michelle Kaufmann, LEED® AP, takes place Nov. 2-4, 2011, in Richmond, Va. at the Greater Richmond Convention Center. You can find out more or register at www.archex.net.
Special Events + Highlights
Keynote Address Thursday 2:30-4 p.m.
Simplicity: Reinventing our Practice
Michelle Kaufmann, LEED® AP, discusses rethinking the standard architecture business. Sponsored by Hourigan Construction and MTFA Architecture, Inc.
ArchEx Exhibit Hall Thursday: 10 a.m.-7 p.m. Friday: 10 a.m.-2 p.m.
Discover the latest trends, products and technologies in the ArchEx Exhibit Hall.
Mid-Atlantic Design Showcase
Delight in the work being done by your colleagues! To exhibit your work, call (804) 237-1776.
CONNECTIONS Cocktail Party
The popular opening reception returns in 2011 with networking, beverages and hors d’oeuvres, live entertainment and fun. AIA Regional Director Mary Cox, FAIA, will make special remarks congratulating newly-registered architects. Sponsored by Riverside Brick & Supply Co., Inc and Shade & Wise Brick Company.
NEW! Practice Management Series Wednesday-Friday
This provocative, inspirational program of sessions on practice management will challenge existing paradigms. presented with the AIA Practice Management Knowledge Community
NEW! ArchEx Exhibit Hall Education
Vendors will deliver content-rich information in quick, 15-minute sessions on our Presentation Stage. If you attend a minimum of one hour, you can self-report product research, based on the time listening to presentations or speaking with exhibitors.
Virginia IFRAA Series
Friday, 8:30 a.m.-12:15 p.m.
The Nature of Sacred Space: Sustainability and Spirituality
Discover how sustainable design solutions are redefining sacred spaces. Sponsored by SunTrust. and presented with Virginia IFRAA, a Knowledge Community of Virginia Society AIA
Virginia Women in Design Series Thursday
Discuss the challenges faced by women in the profession in this second annual series on women in design. presented with Virginia Women in Design
Virginia Society AIA Annual Meeting Thursday, 1-2:30 p.m.
Hear about vital developments, elect officers, and conduct other business affecting your professional society.
In FOCUS: Emerging Professionals
Thursday
Take part in a series of sessions that was assembled especially to support the needs of emerging professionals and students.
The Virginia Society AIA is pleased to announce Michelle Kaufmann as the 2011 Architecture Exchange East Keynote Speaker. Her firm, Michelle Kaufmann Studio, recipient of the 2008 TOP FIRM AWARD by Residential Architect, specializes in sustainable design including single family homes, eco-luxury resorts, and multi-family communities. She is also a consultant for builders, developers and architecture firms on sustainability and prefabrication, and an advisor to Architecture for Humanity, and Cradle to Cradle Products Institute.
Her book, Prefab Green describes off-site construction and the green design principles of Kaufmann-designed homes such as the Glidehouse®, the Sunset® Breezehouse®, the mkLotus® and others. She has been called “the Henry Ford of green homes” by the Sierra Club and was named “2009 Green Advocate of the Year” by the National Association of Home Builders. She was also included in Business 2.0 magazine’s list of “100 People Who Matter Now,” and listed as one of the “The Green 50” by INC magazine. She has been featured on the Sundance channel, HGTV, Discovery, Planet Green and in numerous magazines including Town+Country, Dwell, Sunset, Time, and the Smithsonian.
Working to help extend education and awareness about the beauty of sustainable design, Michelle has had a number of her homes showcased in museums. A full-size replica of Michelle’s home, the Glidehouse® home was built at the National Building Museum as part of the exhibit The Green House, and a fully-functioning 3-story Smart home is on display at the Museum of Science and Industry. The home is the exhibit on green building called The Smart Home: Green + Wired. Her work has also been on display at MOCA, the Walker Art Center, the Vancouver Art Center, and the Virginia Center for Architecture.
Kaufmann received her undergraduate degree from Iowa State University, and her Master’s from Princeton University. A well-known and highly-acclaimed speaker, she has taught at Iowa State University and Woodbury University, and prior to founding Michelle Kaufmann Designs, she was an Associate with Frank O. Gehry.
The 2011 Architecture Exchange East Keynote Address is sponsored by MTFA Architecture, Inc. and Hourigan Construction.
